5 Reasons Why You’re Losing Major Bids

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A CEO, CMO and CFO walk into a bar… and calculate the cost of bid management on a cocktail napkin: £50,000 average cost per major bid, multiplied by a typical 20% win rate, equals £150,000 cost on average to win a single major bid—above the investment … VIEW       

Seven Loyalty trends to track in 2018

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Here are seven important trends to watch in customer retention that could help Brands resonate better and make Marketing strategies more relevant to the customers and prospects they seek to engage. 1 Actionable data will be key.Your marketing is only as powerful as the (actionable) data … VIEW       

Change to Grow

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We all want to grow… To do so we have to change… But change is not easy! Growth. Everyone and every organisation wants to grow. It can be measured in many ways – sales, capability, efficiency – but the essence is the same, achieving more. What’s … VIEW       

10 lessons from 10 years!

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I was always ambitious and my goal in life was to climb the corporate ladder, and to be honest I was quite successful – a senior VP managing over 600 people across 60 countries. But in the back of my mind I really wanted to have my own business, so when I realised the ladder was
leaning against the wrong wall, I decided to do something about it.… VIEW       

Tearing your hair apart wondering about India?

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India is indeed a land of contrast However among the billion, there are 300 Million Indians who speak good English and have a reasonable disposable income. This is really what makes India attractive to do business in. Picture the hustle and bustle in a typical Western … VIEW       

Are you agile enough?

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What practical steps could your business take to be more Agile? In today’s world of constant and relentless change, businesses need to consider how they become experts in leading through uncertainty and ambiguity, and become flexible and agile. Part of becoming more agile is about how … VIEW       

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