Brant Long

Brant Long

Brant Long

Meet Brant

About Brant

Brand architect. Brand coach. Brand cop.

Brant has been called a lot of things. But one thing his clients agree on is that strong brands create value. They also know it isn’t always easy to manage such an important yet intangible asset. Growing a brand requires controlled creativity: inspiration to connect with audiences combined with discipline to hold together lots of moving parts.

Brant believes brand is an important and valuable corporate asset that requires the proper level of investment, care and attention. That’s why he has spent his career working with complex organisations—especially tech, telecoms and financial/professional services—to build, extend and protect their brands.

Over the years Brant has held marketing and communications roles at some really big companies (Ford, IBM, Citi, BT, JLL), where he was charged with harnessing the power of their corporate brand for growth. With practical experience spanning public affairs, corporate identity, advertising, and content development, he knows the skills people need and the tools they require to get stuff done.

At JLL, the global commercial real estate services company, Brant was responsible for all aspects of the corporate brand. He took on the newly created role in 2008, when the firm’s unified brand strategy was introduced. Over the next seven years, as the company pursued its strategy of global growth and local consolidation, he went on to implement global brand standards, build an online DAM, lead the firm into social media and create integrated marketing campaigns as JLL doubled in size to $5.4bn annual revenue. JLL was recognised as the Best Performing Property Brand by the influential Managing Partners’ Forum two years in a row (2013 and 2014).

As a consultant he has worked on projects in the US, Europe and the Middle East with such companies as Al Baraka, Cisco, LG, Nokia, MetLife, Motorola, PWC, and Zurich. He also was a co-founder of two disruptive startups whose ideas were great, but way ahead of their time.

A dual UK/US citizen Brant now lives with his family in London.

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