Leading remotely across Europe

With 7,400 restaurants and 415,000 employees, McDonald’s Europe is the second largest geography for the mighty McDonald’s, serving around 14 million customers every day. McDonald’s Europe has delivered sustained growth and strong sales results over the last few years, and has been recognised this year as one of Europe’s ‘Great Places to Work’. Many employees have the chance to work flexibly, move around the business and cooperate with their colleagues across the region.

What did the client need?


COLT is making significant progress in its strategy of developing a services and solutions based relationship with its major clients. This includes the development of an array of innovative services that can establish COLT as a strategic partner with its clients IT and communications infrastructure. Genuinely delivering this nature of relationship requires the coordinated engagement of a team of highly effective professional services professionals who can deliver both pre and post sale consultancy solutions, many of which can be income generative for an organisation like COLT.

How did it work?

Acting initially as the part-time and interim head of this function, our Senior Positive Momentum Partner, using his highly respected executional track record in this area, first worked to establish the genuine status of the businesses ability and reputation for delivery in this area, then to understand the specific needs of both internal and external stakeholders and finally to re-establish and renew a highly performing professional services team across all of COLT’s markets.

What did Positive Momentum do?



Quickly took over the reigns of the organisation.>


Consulted widely across the organisation engaging sessions.


Developed a pragmatic and differentiated Professional Services Strategy company wide


Won cross-functional buy-in and support for a new approach


Sought and recruited new permanent team head


Undertook detailed assessment of all team members and one-to-one coaching with each and recommendations for future development