Deeper Client Relationships
NEWS FLASH – your clients don’t care about your products and services! They care about their own growth, efficiency and competitiveness and the sooner you learn about their true business landscape the easier you are going to find it to retain and develop your most important accounts.
Compare the amount of time you spend training your salespeople on your products and services with the amount of time you spend briefing them on the latest economic, social and industrial trends that are directly affecting the businesses of their clients.
How much time do you spend teaching them how to have a business based conversation with their clients?
In an average appointment how long does it take before they ever so unsubtly steer the conversation toward your products and services and are straining at the leash to ram your latest brochure ever so gently down their valued clients throat?
If, like us, you believe that great account management is about working with your clients as equals, about understanding their exact business issues and about delivering your solutions in such a way as to appeal directly to these issues then you should talk to us.
We run high impact training workshops based on live accounts that are important to you and work with your account leaders to develop an account development strategy that is simple, straight forward and immediately executable.
"I think we have seen a new and refreshing approach to clients emerge as a result of your presentation which has resulted in RBS being able to stretch its lead ahead of the competition"